We’re a collaborative team
assembled in Bangkok
under the aegis of Boon Rawd.
to quality, craftsmanship,
and our clients.
We believe creative means
ideas without preconceptions.
Managing DirectorAn experienced leader in Thailand's advertising industry, P’Ton joined us as full-time MD in 2019. After graduating from international business and marketing, Ton spent 20 years as a ‘suit’ in global agency Ogilvy & Mather, eventually as Management Partner.
Working alongside renowned creatives and several major clients helped him hone his skill in the intricacies of SE Asian brand communications. His focus on the power of brands and a passion for Singha beer led Ton to Boon Rawd, where as Assistant Vice President he believes smart thinking and genuine connections are the keys to creating brand love.
Creative DirectorTim is creative lead on all Family projects. Hailing from Melbourne, Tim has traveled the world in search of beauty and art. Along the way, he worked with top brand design firms Cato Partners, Interbrand, and Blue Marlin Asia before hanging his hat at Brand Family. His creative repertoire includes corporate branding, packaging design, animation and naming. Although he loves Japan, in his heart, he maintains a special place for all things Thai — art, culture, religion and food.
Project DirectorKhun Tor was a man with a dream. His quest for knowledge took him around the world. He started with stints in Brisbane and Perth, then packed his bags and headed to Leicester University where he received a M.A. in Mass Communication. Finally back in Bangkok, he became an advertising pro — cool clothes, long lunches, and work with several major global brands including Singha. Boon Rawd called. Today, his natural talent for managing big projects makes him an invaluable member of the family.
Studio ManagerKhun Kae is our Bangkok-born Studio Manager. Her previous jobs prepared her well for Family life. She graduated in food science and technology then leapt into the printing industry where she worked for a couple years. Later, she got deeply involved in brand design during the 14 years she spent at QUO Bangkok as production director. Kae enjoys multitasking and managing complex projects and people. Off hours, you’ll find her at the gym, the park or cycling down the road with friends. Animals like her, especially cats.
StrategistKhun Aud is the strategic thinker of our team. His job is to make the designers look smart. It was in the north of England that Aud learned the importance of branding and its role in building meaning and value to products and businesses. Initially tackling Electronics Engineering from the University of Manchester, he later graduated in a masters degree in Corporate Communications & Reputation Management from the same University. This led to several successful years at Ogilvy, and ultimately, Boon Rawd.
Aud's true passion is photography. He loves the emotional connection art and photography has with the viewer, and the places on Earth that can take you. We just love that he's landed here in the Family.
DesignerWe call this petite gal with a long name “Gift” — half Thai, half Vietnamese, pure product of Bangkok. Growing up in this crazy city, she spent her free time drawing and painting. Gift has been a product designer, fashion designer, illustrator, new media artist, game animator, and interactive designer — a path which led her straight to Brand Family! Her imagination thrives where art and technology meet, but deep inside; she has always yearned for nature and serenity. When she needs to relax and recharge, Gift jogs, cycles and swims.
Assistant StrategistA highly diverse skill set, combined with a sharp mind and an inquisitive sense of what makes brands tick, Khun Zin is one of the newest members of our team.
His bachelor in Food science & Technology led to a Master in Marketing & Management Information System. He spent one year as a Sustainable Management Analyst in Operational Excellence and two years at Boon Rawd Brewery Group. Khun Zin loves to read, keep up with current affairs, playing badminton & chilling on his days off -- but what he really loves his mobile gaming.
Client ServiceKhun Eyes is the newest member of the Family. A young lady with smile for everyone she meets, Eyes is wise beyond her years. Born in the south of Thailand, she moved to the big smoke as a teen and finished her Bachelor's Degree for British and American Studies and her MBA in Marketing here in Bangkok. Now truly inspired, Eyes traveled to the USA in search of movie magic, pop culture and art. A budding film director, Eyes loves telling stories about the experiences she’s had and the people she meets. Hopefully one day that will be you!
THE CORE OF
EVERY GREAT BRAND
CONTAINS A STORY ABOUT PASSIONS,
PLACES AND PEOPLE,
AND HOW THEY SUCCEEDED
BEYOND THEIR WILDEST, WILDEST IMAGINATIONS.
EACH PROJECT IS UNIQUE — SO IS OUR SOLUTION.
THE KEY TO THE SINGHA ESTATE IDENTITY
IS A HIGH-QUALITY SYMBOL BUILT AROUND
A STRONG, ANGULAR ’S’.
THIS HAND-CRAFTED MANDALA IS
REFLECTED IN ALL APPLICATIONS FROM
SIGNAGE AND COLLATERAL TO ANIMATED LOGOTYPE.
WE ENHANCED THE VISITOR EXPERIENCE AT THIS
REFRESHING DESTINATION IN NORTHERN
THAILAND BY OVERHAULING THE IDENTITY AND
APPLYING IT TO SIGNAGE, VEHICLE
LIVERIES, UNIFORMS AND ENVIRONMENTS.
WE CREATED A TEXTILE-BASED BRAND IDENTITY FOR THIS
RESTAURANT IN SINGHA PARK BASED ON THE ART,
CULTURE AND COLORS OF CHIANGRAI.
THE WINTER NAME OF THIS CRAFT WHEAT BEER
INSPIRED A BROAD DESIGN EXPLORATION
WHICH EVENTUALLY LED THE FAMILY TO THE BEAR.
IT HAS BECOME A RECOGNIZABLE
SYMBOL IN PACKAGING, EVENTS AND PROMOTIONS.
A BOLD IDENTITY FOR A DISRUPTIVE NEW BRAND OF BEER,
THAT COMES TO LIFE IN SOCIAL MEDIA, EVENTS, AND RETAIL
ENVIRONMENTS. NUMEROUS APPLICATIONS WERE PRODUCED BY
THE FAMILY INCLUDING CAMPAIGN LOGOS, UNIFORMS, POSM,
ADVERTISING, TVC, ANIMATED VIDEOS AND MUSIC.
THE FAMILY DEVELOPED A UNIQUE COPPER-COLORED
CAN AND RETRO DESIGN THAT ARE
HELPING THIS POPULAR AMBER LAGER MAKE
FRIENDS OUTSIDE OF THE CRAFT BREW
HOUSE WHERE IT WAS BORN.
DISTINCTIVE NAMING AND ELEGANT LOGOTYPE FOR
A NEW SERIES OF LUXURY CONDOMINIUMS
IT HAS BEEN APPLIED TO ALL ONLINE APPLICATIONS,
ADVERTISING AND HOARDING.
SOFT WATERCOLOR PALETTE AND COMPLEMENTARY
SET OF BRAND ILLUSTRATIONS EXPRESS
THE INNOCENT CHARM AND ARTISTIC
CULTURE OF THIS RESORT.
THE LOGOTYPE, GRAPHICS AND COLOR PALETTE OF THIS
LEGENDARY RESORT WERE REFRESHED AND APPLIED
TO KEY CUSTOMER TOUCHPOINTS.